Small Giant

Hello, I'm John Newbold

I'm a Digital Strategist working in the UK. I work with companies who want to grow or launch digital businesses. I help them do that by applying my background in customer insight, digital product design and business model innovation to address their business problems or find new opportunities.


I can help with

Customer Insight

  • Using the Jobs To Be Done framework

  • Customer research (quant and qual)

Digital Product Design

  • Growing/managing existing products

  • Designing/launching new products

Business Model Innovation

  • Value Proposition & Business Model design

  • Innovation roadmaps and prioritisation

What I do

About me

I've been helping people build their digital businesses for over a decade. From 2006-2016 I founded (and successfully exited from) one of the UK's top Digital Product Studios. I also spend part of my time investing in and mentoring startups as a UK Angel Investor; so although a lot of my work is with large companies, I bring a broad set of tools and ideas to organisations of most shapes and size.


Who I've worked with

Working Together

Good Fit Partnerships

I'm probably a good fit to work with you if...

  • 1. You value decisions and actions over presentations and documents.

  • 2. You believe that a customer led approach is the best approach.

  • 3. You need to get a team, or a key stakeholder, excited about something.

  • 4. You're a fan of plain english and simplification.

  • 5. You like books like these.